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Beware The Common Mistakes Doctors Make When Searching For A Medical Ad Agency
7 Criteria You MUST Consider When Looking For Health Care Marketing Talent (And how to avoid falling victim to “Marketing Malpractice”) Doctors often tell us about their difficulties with finding and...
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How To Start Getting Patients From Your Healthcare Website TOMORROW
Advertise your website on Google, Yahoo and other platforms to target local patients looking for your services. Editor’s note: This article is the first of a series about how to drive traffic to your...
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Winning with Print: Nuts and Bolts of Magazine & Newspaper Advertising
Print advertising remains a cost-effective option when you test, track and adjust. External Communications plans for healthcare marketing can still include magazines and newspapers to produce...
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There Are Six, and Only Six, Ways to Market Any Healthcare Organization
The New Normal for Medical and Hospital Marketing in Tough Economic Times Healthcare marketing and advertising can appear to be complex, confusing and daunting. But the first steps on the road to...
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No One Meant To Lie To You – BUT – Simply being good does NOT guarantee success
Faulty logic may keep you stuck as the “best kept secret” in town. Healthcare practitioners often fall victim to the widely-held, but mistaken belief that being a good doctor is sufficient to attract...
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3 Critical Questions to Ask Yourself Before You Hire a Healthcare Advertising...
By definition, your healthcare advertising agency is a partnership arrangement. Choose this business associate carefully; it’s not an ordinary vendor or supplier resource. You’re not buying latex...
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Sage Advice: Medical Advertising Agency Words of Wisdom
In the healthcare advertising agency industry, we’ve found that clients who are open to advice and guidance are those individuals who understand that there is a best practices approach to doctor...
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Using the Six Principles of Persuasion in Healthcare Marketing
Dr Robert Cialdini Some health care advertising agencies would have you believe that trendy and award-winning creative materials, intricate and expensive media plans, and enormous medical advertising...
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CAMP: What a Medical Advertising Agency Wants in an Ideal Client (and Vice...
The business partnership between a medical advertising agency and a healthcare client should be an enduring, win-win relationship. But the reality is that most would-be associations are non-starters,...
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6 Danger Signs: Time to Streamline Your Marketing Management
We had a call the other day from the lead doctor in a group practice. She wasn’t exactly in a panic, but it was obvious that a festering marketing problem was close to bursting. It was a familiar...
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Hardball Questions to Ask BEFORE Selecting a Marketing Partner
The confusion is common…and somewhat understandable. Just as patients cannot easily evaluate and compare surgeons, it can be difficult for provider management to understand the differences among...
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Your Healthcare Marketing Agency: When to Hold ‘Em. When to Fold ‘Em.
Let’s face it: There are a lot of doctors, medical practices and hospitals that wish they could go about their professional practice activities without the worry, hassle and distraction of marketing...
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Winning with Print: Nuts and Bolts of Magazine & Newspaper Advertising
Print advertising remains a cost-effective option when you test, track and adjust. External Communications plans for healthcare marketing can still include magazines and newspapers to produce...
View ArticleClik here to view.
6 Proven Ways to Market Any Healthcare Organization
The New Normal for Medical Marketing, Healthcare Marketing, and Hospital Marketing in Challenging Socioeconomic Times Healthcare Marketing and advertising can appear to be complex, confusing and...
View ArticleClik here to view.
No One Meant To Lie To You – BUT – Simply being good does NOT guarantee success
Faulty logic may keep you stuck as the “best kept secret” in town. Healthcare practitioners often fall victim to the widely-held, but mistaken belief that being a good doctor is sufficient to attract...
View ArticleClik here to view.
3 Critical Questions to Ask Yourself Before You Hire a Healthcare Advertising...
By definition, your healthcare advertising agency is a partnership arrangement. Choose this business associate carefully; it’s not an ordinary vendor or supplier resource. You’re not buying latex...
View ArticleClik here to view.
Sage Advice: Medical Advertising Agency Words of Wisdom
In the healthcare advertising agency industry, we’ve found that clients who are open to advice and guidance are those individuals who understand that there is a best practices approach to doctor...
View ArticleClik here to view.
Using the Six Principles of Persuasion in Healthcare Marketing
Dr Robert Cialdini Some health care advertising agencies would have you believe that trendy and award-winning creative materials, intricate and expensive media plans, and enormous medical advertising...
View ArticleClik here to view.
CAMP: What a Medical Advertising Agency Wants in an Ideal Client (and Vice...
The business partnership between a medical advertising agency and a healthcare client should be an enduring, win-win relationship. But the reality is that most would-be associations are non-starters,...
View ArticleClik here to view.
6 Danger Signs: Time to Streamline Your Marketing Management
We had a call the other day from the lead doctor in a group practice. She wasn’t exactly in a panic, but it was obvious that a festering marketing problem was close to bursting. It was a familiar...
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